This is often the case if your business makes a habit of asking for a video testimonial, for example.Įxternal Testimonials: External testimonials are those that occur outside of your organization – in this case, you’d create a campaign in Keap that shares the links your customers can follow to post their own testimonial to Google my Business, Facebook, Yelp, Trust Pilot, or whatever application you use to gather customer reviews. In this case, someone is in charge of handling the testimonial once it’s been given to you. Internal Testimonials: These are testimonials that will stay “in-house” with your company, or be manually posted on your website or social media. There are actually two ways to successfully run this play, depending on what your goals are: When you’ve identified a happy customer, don’t be afraid to ask them for a testimonial or review. People rely heavily on reviews and testimonials to help them make buying decisions. Who It's For: Honestly? EVERY business needs to be soliciting testimonials from their customers!Ĭreating a campaign to gather and/or post testimonials or reviews is really a “no brainer” these days, with so much emphasis in search engines and social media on reviews and testimonials. Why Run It: Testimonial Requests actually serve in several ways, first, by creating fans, which will lead to new conversions, with so many people reading reviews and testimonials as part of their research online.
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